MBA in Marketing

Marketing is one of the most demanded specializations among management school students. The marketing sector is crucial for all types of businesses and organizations and hence there are diverse profiles offered by different companies. With Marketing, you can enter into the FMCG sector, IT industry, consultancy, advertising, banking, retail, hospitality, etc. Ample job opportunities are available in the public as well as private sectors. The salary package after MBA in marketing in India varies from INR 5 LPA to INR 25 LPA.

Students try to understand the different specializations based on their area of interest, subjects, internships, growth opportunities, etc. and then choose their future path in the second year of the MBA/ PGDM journey. This particular section gives you details about the best marketing colleges in India, sales and marketing subjects, course details, different marketing companies engaged in campus hiring, etc.

 

List of the colleges known for Marketing

One of the criteria to choose a particular college is its specialization in a particular course. What causes a college to dominate in a particular course. The specialized courses and the placement numbers tell a lot about which college can be a good choice for Marketing/ Finance/ HR/ Data Analytics, etc. The below list shows the top 20 colleges which are known to be the national players in the field of Marketing:

 

S. No.College NameLocationNIRF 2020
1Faculty of Management StudiesDelhi
2Indian Institute of ManagementBengaluru2
3Indian Institute of ManagementLucknow4
4Indian Institute of ManagementKozhikode6
5Indian Institute of ManagementIndore7
6Indian Institute of TechnologyDelhi8
7Xavier’s Labour Research Institute (XLRI)Jamshedpur9
8Management Development InstituteGurugram10
9Indian Institute of TechnologyBombay11
10S. P. Jain Institute of Management And ResearchMumbai18
11Symbiosis Institute of Business Management (SIBM)Pune22
12Great Lakes Institute of ManagementChennai23
13T. A. Pai Management Institute (TAPMI)Manipal27
14Indian Institute of ManagementShillong30
15Xaviers Institute of Management (XIMB)Bhubaneswar31
16Institute of Management TechnologyGhaziabad37
17Goa Institute of Management (GIM)Goa48
18KJ Somaiya Institute of Management Studies & ResearchMumbai56
19Mudra Institute of Communications (MICA)Ahmedabad
20Jamnalal Bajaj Institute of Management StudiesMumbai

List of Colleges offering Courses specific to Marketing

Many colleges offer specialized management courses for marketing enthusiasts apart from their general PGDM/ MBA courses. Among the top 100 colleges as per the NIRF 2020, the below list shows those colleges which offer marketing specialized courses.
S. No.College NameCourseNIRF 2020
1Mudra Institute of Communications (MICA), AhmedabadPGDM – C (Communications)
2T. A. Pai Management Institute (TAPMI), ManipalPGDM – Marketing & Sales2
3BML Munjal University, GurugramMBA with specialization in Marketing4
4Amity University, NoidaMBA (Marketing & Sales)6
5Amity University, GwaliorMBA (Advertising & PR)7
6KJ Somaiya Institute of Management Studies & Research, MumbaiMBA (Integrated Marketing Communication)8
7Jaipuria Institute of Management, NoidaPGDM (Marketing)9
8Chitkara University, ChandigarhMBA (Sales & Retail Management)10
9IPS Academy Institute of Business Management and Research, IndoreMBA (Marketing Management)11
10New Delhi Institute of Management, DelhiPGDM (Marketing Management)18
11University of Jammu, JammuPGDM (Marketing & Sales)22
12Balaji Institute Of Management And Human Resource Development, PuneMBA (Marketing Management)23
13ITM Business School, MumbaiPGDM (Digital marketing & Transformation)27
14Indian Institute of ManagementShillong30
15Xaviers Institute of Management (XIMB)Bhubaneswar31
16Institute of Management TechnologyGhaziabad37
17Goa Institute of Management (GIM)Goa48
18KJ Somaiya Institute of Management Studies & ResearchMumbai56
19Mudra Institute of Communications (MICA)Ahmedabad
20Jamnalal Bajaj Institute of Management StudiesMumbai

Placement Details

The section in which numbers speak is this one. Since we have already gone through some of the best colleges for marketing and some marketing-specific courses, let’s see how the top colleges perform in terms of placements.

 

S. No.College NameAverage Salary
Package (INR – LPA)
Major Recruiters
(Sales & Marketing)
1Indian Institute of Management, Bengaluru26.18
  • AB InBev
  • P&G
  • Asian Paints
  • ITC
  • Samsung, etc
2Faculty of Management Studies, Delhi25.6
  • Google
  • HUL
  • Coca Cola
  • Tata Sky
  • Nestle, etc
3Xavier’s Labour Research Institute (XLRI), Jamshedpur24.3
  • Colgate
    Palmolive
  • P&G
  • Cipla
  • Maruti
  • Bajaj, etc
4Management Development Institute, Gurugram22.05
  • L’Oréal
  • TCPL
  • Airtel
  • Mars
  • Flipkart, etc
5S. P. Jain Institute of Management And Research,
Mumbai
26.36
  • J&J
  • Marico
  • Nivea
  • Castrol
  • Amway, etc

Profiles Offered

The craze for MBA/ PGDM in Marketing is huge but do you know what profiles are being offered by the recruiters in the placement season? Let’s find out some of the common profiles with which the students can start their professional careers.

  • Area Sales & Customer Manager
  • Assistant Brand Manager
  • Area Sales Manager
  • Account Manager
  • Research Manager
  • Business Development Manager
  • Marketing Analytics
  • SEO Manager
  • Corporate Sales
  • Product Manager, etc.

 

 

 

 

 

 

 

 

 

Details on This Page

Details of courses

Experiential learning is an important aspect of MBA/ PGDM. There are many specialized courses/ subjects that colleges offer to make you understand marketing and its different aspects. The given are some of the common subjects that you will study in the MBA/ PGDM journey.

  •  Marketing Management
  • Consumer and Brand Strategy
  • Advertising and Sales Promotion
  • Consumer Behavior
  • Retail Marketing
  • Sales and Distribution Management
  • International & Multi-National Marketing
  • New product Strategy & Branding
  • Business Marketing
  • Digital marketing, etc.

Students’ Profile Preferred by the Institutes

To enter into a good management institute, one has to appear in exams like CAT/ XAT/ NMAT/ SNAP/ MICAT, etc. Once you cleat the cut-offs which are different for different colleges, the candidates need to go through group discussions, written tests, and interviews to get the final admission letter. The journey seems long and tough, but with correct strategy and consistency, one can get his/her dream college. The institutes prefer diversity. So if you clear the cut-off, perform well in the GD’s/ interviews, and fit into the diversity band of the college, you will be selected to start your journey with the particular institute. 

Most of the colleges don’t have a particular criterion to choose students for Marketing/ Finance/ HR, etc. but this responsibility rests more on the shoulders of the candidate. When it comes to choosing the specialization, candidates access their current abilities and their interests and then choose their field of study. But what are the abilities that the Marketing course demands? Are there any pre-requisites that one should possess to perform well? The first thing is that the student should be passionate about Marketing. This applies to whatever field you choose, you should be ready to work on yourself as per the demands of the subjects.

Apart from the interest of the students, some of the skills that can help the candidates to have a bright future in Marketing are:

  • Communication Skills: An extrovert and expressive person can handle the customers/ clients in a good manner. He/she should be able to communicate about the products/ services of their companies in an effective manner.
  • Strategic Thinking: Assessing the situation and work accordingly is very important in these continuously changing market conditions. Hence, applying the correct strategy at the right time is very important.
  • Leadership Skills: Working in a team is very important because without a dedicated team, achieving targets and increasing revenues is an impossible task. Hence, an MBA graduate should have leadership qualities to lead the team and meet organizational goals.
  • Apart from these, sales and marketing profiles also require skills like analytical thinking, negotiation, time management, etc.

 

 

 

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